SEO for vets
Accurate hours, clear services and an easy way to register, for pet owners searching nearby.
Local SEO from £250/month. 12-month minimum term.
A pet owner who has just moved, or whose dog is unwell on a Sunday, searches, taps the first listing with the right hours and calls. If the profile shows wrong opening times, mixes up the main surgery and a branch, or does not say which animals the practice sees, that owner goes elsewhere.
Local SEO keeps each surgery's profile accurate, makes out-of-hours information clear, and gives the site pages for the services and species the practice covers. SearchSure offers Local SEO for UK businesses, including veterinary practices, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Opening hours and out-of-hours
Hours on Google should match what the surgery actually staffs. Use special hours for bank holidays and closures.
If the practice uses a separate out-of-hours service, state that plainly on the website and in the profile description, with how to reach it. Do not list the practice as open 24 hours if it is not. This is about listing accuracy only.
Several vets, one practice profile
Individual vets and nurses can end up with their own Google profiles, sometimes left over after they move on. These can carry old numbers or pull reviews away from the practice. Check and tidy them. A meet the team page with names and roles helps owners who want to see a particular vet.
Main surgery and branch surgeries
Each surgery that clients visit with its own hours should have its own verified profile and its own page on the site. Keep phone numbers and hours specific to each one.
Species and services
Use categories and the services list to show the species and services the practice actually offers. Separate pages for the main services and for each species the practice treats help owners and Google match what they search for. Page topics only; no clinical claims in our copy.
Reviews with care
- Ask consistently after appointments, without incentives.
- Replies should be general and kind. Do not mention an animal's condition, treatment or outcome.
Register-with-us journeys
New owners want to know if the practice is taking new clients, which animals it sees, and how to register. A short registration form or clear how-to-register page that works on a phone answers that.
SearchSure works on search, listings and site structure. The practice remains responsible for its own clinical and regulatory content.
Free website review
What the free website review usually checks
REVIEWAccurate hours, clear services and an easy way to register, for pet owners searching nearby.
- Hours on Google that differ from the website, or no special hours for bank holidays
- Out-of-hours arrangements missing or unclear
- Leftover profiles for vets who have left
- Branch surgeries sharing one phone number or one page
- Species and services lumped onto one page
- Registration or contact forms that are hard to use on mobile
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for vets
Should our out-of-hours provider appear on our Google profile?
Explain it clearly in your description and on your site; keep your own hours accurate. Do not list hours you do not staff.
Do we need a profile for each branch surgery?
Yes, if clients visit it and it has its own hours. Each needs its own page.
Should each vet have their own Google profile?
Usually not needed; a team page often serves owners better. Tidy any old ones.
How should we reply to reviews after a pet has died?
Briefly, kindly and in general terms, with no details of the animal's care.
What does Local SEO cost?
Local SEO is £250/month with a 12-month minimum term. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your practice stands?
Run the free review or send us a message.