SEO for estate agents
Be easy to find when a local homeowner starts looking for an agent, not just a property.
Local SEO from £250/month. 12-month minimum term.
Property portals are where buyers browse. Homeowners deciding who should sell or let their property often start somewhere else: a Google search for agents nearby, a look at the map results and a read of the reviews. An agency whose branches have mismatched details, thin area pages and a trickle of reviews can lose that first call.
Local SEO helps each of your branches show up clearly in those searches, with the right details and pages that explain how you work. SearchSure offers Local SEO for UK businesses, including estate agencies, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Portals and Google do different jobs
Property portals list properties. Your own Google Business Profile and website are where vendors and landlords judge the agency itself. SearchSure works on the profile, listings and your own site. We do not manage portal listings or portal accounts.
One profile per branch, each one tidy
- Each branch that customers can visit should have its own verified Google Business Profile with its own address, phone number and hours, and its own page on the website that the profile links to.
- Multi-branch firms often end up with old profiles from closed or merged branches, or one branch's number on another's listing. Check name, address and phone details branch by branch.
- Do not create profiles for addresses where no one meets customers, such as a virtual office. That breaks Google's rules.
- Individual agents sometimes have their own profiles. These can compete with the branch listing; keep them only where they are accurate and useful.
Area pages without thin town farms
A page per area a branch genuinely covers can help, if each says something real: which branch serves it, who to speak to, and what the agency itself can say about local stock or demand from its own knowledge. Dozens of near-identical "estate agents in [town]" pages can hurt the whole site.
Valuation and landlord pages
Separate pages for selling, letting and requesting a valuation give Google and vendors something clear to match. A short valuation request form that works on a phone matters more than a long brochure page. We describe these as page topics only; we do not explain fees or property law.
Reviews without invented sales figures
- Ask vendors, landlords, buyers and tenants for reviews at natural points, consistently and without incentives.
- Reply in general terms. Do not mention a sale price, a property address or anyone's circumstances.
Free website review
What the free website review usually checks
REVIEWBe easy to find when a local homeowner starts looking for an agent, not just a property.
- Branch phone numbers or hours that differ between Google, the website and directories
- Old profiles from closed, moved or merged branches
- No individual page per branch for the profile to link to
- Large sets of near-identical area pages
- Valuation forms that are long or broken on mobile
- Property search pages that are slow or that Google cannot read properly
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for estate agents
We already pay for portals. Why would we need SEO?
Portals help you reach buyers and tenants. Homeowners choosing an agent often search for agents directly, and Local SEO helps your branches appear clearly there.
Should every branch have its own Google profile?
Yes, if customers can visit it and it has its own staff and phone number. Each one needs its own website page.
Are lots of town pages a good idea?
Only where a branch genuinely covers that area and the page says something useful. Near-identical pages can do more harm than good.
How long does it take?
Listing fixes happen early; rankings and enquiries build over months. Local SEO has a 12-month minimum term, shown on our pricing page.
What does Local SEO cost?
Local SEO is £250/month with a 12-month minimum term. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your agency stands?
Run the free review or send us a message.