SEO for solicitors
Make it simple for people searching for legal help nearby to find your firm and get in touch.
Local SEO from £250/month. 12-month minimum term.
Someone who needs a solicitor, often at a stressful moment, searches, scans the map results, opens two or three firms and judges them quickly on clarity and reviews. A firm with one combined services page, a profile pointing to an old office and details that differ across directories can be passed over without knowing it.
Local SEO keeps the firm's Google Business Profile and listings accurate, and gives the website clear pages for each area of work so Google and searchers can match them. SearchSure offers Local SEO for UK businesses, including law firms, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Pages per area of work
Separate, findable pages for each area the firm actually offers help Google match searches. One combined services page rarely ranks for any of them. Each page should say who it is for, how to get started and who to contact. Depth and accuracy of legal content are the firm's call. We name these only as page topics; we do not explain any area of law.
Office address or service area?
Firms with an office that clients can visit should show the address. Each separate office that clients visit can have its own profile and its own page.
Firms that work mainly remotely may not receive clients at their address. Google expects that address to be hidden, with a service area set instead. National remote work is better served by wider SEO.
Firm profile and individual solicitor profiles
Individual solicitors can end up with their own profiles, sometimes left over from people who have moved firms. These can carry old phone numbers or compete with the firm listing. Check and tidy them. Focus on a clear firm profile first.
Reviews with confidentiality
- Ask consistently after a matter has finished, without incentives.
- When you reply, never confirm that someone was a client and never mention their matter. Keep replies brief and general.
Who owns the legal content
SearchSure works on search, listings and site structure. The firm remains responsible for the legal and regulatory content of its own website.
Free website review
What the free website review usually checks
REVIEWMake it simple for people searching for legal help nearby to find your firm and get in touch.
- One thin services page instead of clear pages per area of work
- Office details that differ between Google, the website and directories
- Old profiles for solicitors who have left
- Contact or enquiry forms that are hard to use on a phone
- Missing or unclear opening hours
- Slow mobile pages
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for solicitors
Is SEO appropriate for a law firm?
Local SEO is about being accurately listed and easy to find. It covers your profile, listings and site structure. The legal content stays yours.
Should each area of law have its own page?
Usually yes, so each can match the searches people make. You decide what each page says.
How should we reply to reviews?
Briefly and in general terms. Never confirm someone was a client or mention their matter.
We mostly work remotely. Can we still use Local SEO?
Yes, as a service-area business with the address hidden if clients do not visit. Wider searches are better served by SEO services. See SEO services.
What does Local SEO cost?
Local SEO is £250/month with a 12-month minimum term. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your firm stands?
Run the free review or send us a message.