SEO for care homes and home care providers
Clear, accurate listings for families looking for care, and for people looking to work in it.
Local SEO from £250/month. 12-month minimum term.
Families choosing care often search with little time, compare a few homes or agencies on the map, read what other families have said and call the ones that look clear and reachable. A listing with an old phone number, a home care agency showing an office address families cannot visit, or a site that does not say which areas are covered, can lose that call.
Local SEO keeps the provider's Google Business Profile and listings accurate, sets up address or service area honestly, and gives the site clear pages about the care it offers, the areas it covers and how to arrange a visit. SearchSure offers Local SEO for UK businesses, including care homes and home care providers, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Care homes: one profile per home
Each home that families visit should have its own verified Google Business Profile with its own address, phone number and visiting information, and its own page on the website. Groups often have old listings from homes that were renamed, sold or closed. Check each home's details. Photos of rooms, gardens and communal spaces help families picture the home; keep them current.
Home care: address or service area, honestly
A home care agency usually visits people in their own homes and may have an office that clients do not visit. Google expects a business that does not serve customers at its address to hide it and set a service area instead.
A website page listing the areas the agency genuinely covers, with a simple contact route for "do you cover my postcode?", answers the first question most families ask.
Pages that match how families search
Separate pages for the types of care the provider actually offers help families and Google match searches. A clear "how to arrange a visit" or "what happens next" page, and plain contact details, matter more than long brochure copy. Page topics only; we do not explain care needs, funding or assessments.
Reviews from families, replied to with discretion
- Ask consistently, without incentives. Never write reviews for anyone.
- Replies must not confirm that someone lives at the home or receives care, and must not mention health, needs or personal circumstances.
Recruitment pages and listings
A careers page with each current vacancy as its own page (role, location, hours, how to apply) helps those roles appear in job search results. This is about findability only.
Trust signals the provider shows for itself
Who runs the home or service, how to contact them, visiting arrangements and how to arrange a call. If the provider shows inspection information it is required to display, that is the provider's own content. SearchSure does not advise on, interpret or verify it.
SearchSure works on search, listings and site structure. The provider remains responsible for the care, regulatory and contractual information on its own website.
Photos and dignity
Photos of residents or people receiving care need proper consent under the provider's own policies. Where there is any doubt, use photos of rooms, gardens, activities set up without people, and staff who have agreed.
Free website review
What the free website review usually checks
REVIEWClear, accurate listings for families looking for care, and for people looking to work in it.
- Old phone numbers or head-office numbers on every home listing
- Home care office address showing when families cannot visit
- No clear pages for the types of care offered or areas covered
- Contact or visit-request forms that are hard to use on a phone
- Business name variations across directories
- Slow photo galleries on mobile
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for care providers
We are a home care agency. Should our office address show on Google?
Only if clients visit it. Otherwise set a service area and hide the address.
Should each of our homes have its own listing?
Yes, if it is a separate home families visit, with its own page on the website.
How should we reply to reviews from families?
Briefly and in general terms. Never confirm who lives with you or receives care, and never mention health or needs.
Can SEO help us recruit staff?
Clear vacancy pages help roles show in job search results. We cannot promise applicant numbers.
What does Local SEO cost?
Local SEO is £250/month with a 12-month minimum term. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your service stands?
Run the free review or send us a message.