SEO for cleaning companies
Be the cleaner nearby people find, trust and book again.
Local SEO from £250/month. 12-month minimum term.
Someone looking for a regular cleaner or an end of tenancy clean searches, looks at the few businesses in the map results, checks reviews and asks for a price. A cleaner whose profile shows a home address, lists cleaning with no detail, or has a handful of old reviews tends to lose out, even if the work is excellent.
A properly set up service-area profile, separate pages for regular, one-off and commercial work, and a steady review routine help the right customers find and book you. SearchSure offers Local SEO for UK businesses, including cleaning companies, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Working from home: hide the address, set the area
Most cleaning businesses go to the customer. If customers do not visit your address, Google expects it to be hidden and a service area set. A home address showing on the map is a privacy issue and can lead to a suspended profile. Set the service area to the places you genuinely cover. Do not use a virtual office address to appear somewhere you are not based.
Recurring and one-off work need different pages
Regular cleans and one-off jobs (deep cleans, end of tenancy, after builders, moving in or out) are searched for differently. A page per main service, saying what is included, how pricing is worked out and how to book, helps each one show. Recurring customers also care about consistency: the same cleaner where possible, what happens if someone is off, how keys are handled.
Domestic and commercial: separate the two
Business customers search for office, shop or communal area cleaning, and want to know about out-of-hours working, contracts and how quality is checked. Give commercial work its own page or section rather than mixing it with household cleaning.
Reviews from regular clients
- Ask after the first few cleans and after any one-off job, without discounts or freebies for reviews.
- Replies should not mention a client's address, street, home or anything seen inside it.
Show your own credentials clearly
Customers often want to know about insurance, background checks and how keys are kept. If the business has these, say so clearly and accurately on your own site and profile. SearchSure does not verify any of them or advise which are needed.
Photos that do not expose customers
Before and after photos help, but avoid anything that shows a customer's address, family photos, valuables or post. Ask permission first.
Free website review
What the free website review usually checks
REVIEWBe the cleaner nearby people find, trust and book again.
- A home address showing on Google, or no service area set
- One page for all cleaning, with nothing separate for regular, one-off or commercial work
- No information about what is included or how prices are worked out
- Business name or number that differs between Google, lead apps and directories
- Quote forms that are long or broken on mobile
- Few Google reviews compared with reviews on other apps
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for cleaning companies
I clean from home. Can I still show on Google Maps?
Yes, as a service-area business with your home address hidden. Read more about Local SEO.
Should regular cleaning and end of tenancy cleans be on separate pages?
Usually yes, because people search for them differently and want different details.
I also do office cleaning. Does that need its own page?
It helps, because business customers search and decide differently.
Is SEO worth it if I get work from lead apps?
Local SEO can bring enquiries directly to you rather than through a shared lead. We cannot promise volume.
What does Local SEO cost?
Local SEO is £250/month with a 12-month minimum term. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your firm stands?
Run the free review or send us a message.