SEO for electricians
Get found for the work you want to do more of, in the areas you cover.
Local SEO from £250/month. 12-month minimum term.
Many electricians are busy but with the wrong mix of work, or depend on word of mouth and lead sites. Customers planning a rewire, an EV charger or a landlord inspection search, compare a few firms and ask for quotes. A firm with one generic page and few reviews rarely makes that shortlist.
Clear pages for each type of work, a well set up service-area profile and steady reviews help the right customers find and contact you. SearchSure offers Local SEO for UK businesses, including electricians, from £250/month with a 12-month minimum term. Not sure where you stand? Run a free website review, or see Local SEO from £250/month on our pricing page.
Choose the work you want to be found for
Build separate pages for the main types of work you want more of, for example rewires, consumer unit upgrades, EV charger installation, lighting, fault finding, landlord inspections or commercial maintenance. Each page should explain the job in customer terms, the areas covered and how to get a quote.
Domestic and commercial work usually deserve separate sections or pages because the searchers, language and decision makers differ. We describe these as page topics only; we do not advise on electrical regulations or certificates.
Google Business Profile as a service-area business
Most electricians travel to customers, so the profile should be a service-area business with the address hidden, unless customers visit a real premises.
- Use a primary category that matches the core work, for example "Electrician", and add secondary categories only for services you genuinely offer.
- Fill the services list with specific jobs. Use the products or services sections to showcase work such as EV chargers if offered.
- Keep the business name exactly as it is in real life. No added keywords.
Landlord and agent searches
Landlords and letting agents often search for inspection and certificate work and value quick booking, clear pricing guidance and the ability to handle several properties. A dedicated page for landlord work, if you offer it, helps match those searches.
These customers may also use directories and agent recommendations as well as Google, so consistent listings matter.
Reviews and proof of work
- Reviews that name the job type help the profile show for those searches and reassure customers. Ask after each job, without incentives.
- Photos of tidy, finished work (with customer permission and nothing identifying) build trust.
- Ask the customer to say what was done in their own words; never write the review for them.
Scheme memberships and registrations
If the firm belongs to a registration scheme or trade body, display that accurately on your site and profile. SearchSure does not verify memberships or advise on which ones are needed.
Planned work means quote forms matter
A short, mobile-friendly quote form that asks for the job type, postcode and photos tends to bring better enquiries than "Call us" alone. This is one of the usability points the free review checks.
Free website review
What the free website review usually checks
These are the kinds of things the review looks at for an electrical firm. Your report shows what applies to your own site and listings, and what to fix first.
- One "Services" page covering everything from fault finding to commercial work
- No pages for the higher-value work the firm wants more of
- Address showing on Google when it should be hidden, or the reverse
- Quote or contact forms that are long or broken on mobile
- Directory listings with old phone numbers or trading names
- Few reviews that mention specific job types
What is included
What Local SEO includes
The exact mix depends on what your free review finds.
- Google Business Profile optimisation
- Name, address and phone consistency
- Local landing page improvements
- Review strategy
- Local rank tracking
How it works
Four steps
Review
We check your site and agree the priorities.
Fix
We sort out the most important issues first.
Grow
The monthly work builds over the months.
Report
You see progress in your portal each month.
Local SEO
12-month minimum term. See pricing for renewal terms.
Need wider, national search work? See SEO services.
Related services
Often useful alongside Local SEO
FAQs
Common questions about Local SEO for electricians
Can SEO help me get more EV charger or rewire jobs rather than small call-outs?
Clear pages and profile services for that work help you show for those searches. We cannot promise job volume. Read more about Local SEO.
Should domestic and commercial work be on separate pages?
Usually yes, because customers search differently.
Is a Google Business Profile enough without a website?
The profile and site work together. The profile is often where people call, while the site helps you show for more searches and supports quotes.
How do I get reviews that mention the job?
Ask the customer to say what was done; never write it for them.
What does Local SEO cost?
Local SEO is ${from}/month with a ${term}. Your total is shown in the sign-up wizard before you pay. See pricing.
Ready to see where your firm stands?
Run the free review or send us a message.